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DAM-L Rand Water's Water Wise Campaign/LS (fwd)



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Date: Mon, 27 Aug 2001 09:53:11 -0700
To: irn-safrica@netvista.net
From: Ryan Hoover <ryan@irn.org>
Subject: Rand Water's Water Wise Campaign/LS
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[ Charset ISO-8859-1 unsupported, converting... ]
Water Awareness
Mail & Guardian (Johannesburg)
August 24, 2001
Posted to the web August 24, 2001
Michelle Nel
In many Gauteng communities more than half the water used each day 
literally goes down the drain without achieving anything of value.
This is what spurred Gauteng water utility Rand Water to develop its Water 
Wise Living Campaign. Many of the solutions to water wastage by consumers 
are as simple and inexpensive as replacing worn washers in taps, but people 
need to know how to do this.
"Gauteng has limited natural water supplies, so it's vital that we use 
water as efficiently as possible," says Karin Louwrens, brand marketing 
manager of Water Wise. "Only a serious commitment to wise water use can 
prevent the building of yet another dam and higher tariffs.
"Although it is readily accepted that water in Africa is too cheap, an 
uncontrolled price hike will hurt poor consumers and the economy."
The Water Wise Living Campaign was introduced to tackle wastage in homes 
after the success of Rand Water's previous awareness-raising Wise Gardening 
Campaign.
Rand Water conservatively estimates that 27% of the water it supplies 
enters the sewage system through leaking taps and toilet cisterns, as well 
as leaks into the ground. This is R1,6-million a day at Rand Water tariffs.
A further 25% of water is used inefficiently ? pavements are hosed instead 
of swept and irrigation systems are run even when it's raining. Together 
this amounts to 52% or almost 1,6-million kilolitres of water wasted each day.
The Water Wise Living Campaign inspires the township and suburban market to 
manage water consumption hands on. "We believe in empowering people with 
positive knowledge, rather than telling them what not to do," Louwrens 
explains.
A recent study in Tembisa by the CSIR has shown that a saving of 37% can be 
obtained in an average household by repairing domestic leaks.
Among township households, the biggest problem is domestic leaks, which can 
be easily fixed. In suburban households most water is used on gardens. This 
can be drastically cut by using water-wise gardening techniques such as 
mulching and planting indigenous plants.
The objectives of the campaign have been to create awareness about water 
wastage, to drop wastage from 27% to 15% and to reduce inefficient use of 
water from 25% to 10%.
Many people have been reached by the campaign: promotions at taxi ranks 
have reached 2,4-million people, in magazines reached 2,2-million, in 
newspapers 1,4-million and on the Internet 640?000. The total reach was 
estimated at 11,5-million people ? yet the cost was only 8c a person ? a 
shrewd use of resources.





Ryan Hoover
Africa Campaigns
1847 Berkeley Way
Berkeley, CA 94703
USA
Phone: (510) 848-1155  Fax: (510) 848-1008
www.irn.org


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